1. theatlantic:

Trump’s Birther Antics Are Driving Away His Liberal Audience

He may have gotten President Obama’s attention, but Donald Trump’s presidential candidacy is presumed by most people to be a stunt designed to goose ratings for his television show, “Celebrity Apprentice” on NBC. But while Trump has gotten plenty of airtime by suggesting, wrongly, that the president was not born in the United States, Nielsen rating for “Celebrity Apprentice” are lower than they were a year ago — and dropping fast. One reason Trump’s audience is abandoning him may be that, according to demographic research of primetime television viewers provided exclusively to The Atlantic by National Media Inc., a firm that places political ads on television, the audience for “Celebrity Apprentice” is among the most liberal in primetime television (see graphic above). Rather than add viewers, Trump foolishly appears to be driving them away.

Read more at The Atlantic

Interesting, because this contradicts data I saw a couple of days ago  that show his show’s rating increasing (by this years’ numbers alone). Wikipedia has the show gaining rating share & viewership between episodes 7  and 8 this season. He’s only started political stunting in the past two weeks, so not sure how relevant last year’s numbers are. This one’s feeling a little disinformation-y to me.

    theatlantic:

    Trump’s Birther Antics Are Driving Away His Liberal Audience

    He may have gotten President Obama’s attention, but Donald Trump’s presidential candidacy is presumed by most people to be a stunt designed to goose ratings for his television show, “Celebrity Apprentice” on NBC. But while Trump has gotten plenty of airtime by suggesting, wrongly, that the president was not born in the United States, Nielsen rating for “Celebrity Apprentice” are lower than they were a year ago — and dropping fast. One reason Trump’s audience is abandoning him may be that, according to demographic research of primetime television viewers provided exclusively to The Atlantic by National Media Inc., a firm that places political ads on television, the audience for “Celebrity Apprentice” is among the most liberal in primetime television (see graphic above). Rather than add viewers, Trump foolishly appears to be driving them away.

    Read more at The Atlantic

    Interesting, because this contradicts data I saw a couple of days ago that show his show’s rating increasing (by this years’ numbers alone). Wikipedia has the show gaining rating share & viewership between episodes 7 and 8 this season. He’s only started political stunting in the past two weeks, so not sure how relevant last year’s numbers are. This one’s feeling a little disinformation-y to me.